Google Ads is a platform for online advertisers and businesses, which makes them one of the primary sources of revenue for ecommerce websites.
Google ads has become so popular that some e-commerce websites are using it as their primary traffic source. Most businesses are only a few steps away from attracting more people to their products and selling more to those consumers.
If you have decided to use Google Ads for your ecommerce business, then there are many things you need to know first.
How to set up a Google Ads Campaign?
Setting up a Google Ads campaign is easy and takes just a few minutes.
- Go to https://www.google.com/settings/ads
- Click “Create Campaign.”
- Select your budget and desired audiences, then click “Continue.”
- Fill in the fields that appear on the screen, then click “Continue.”
- Select the type of landing page you want to use for your campaign, then click “Continue.”
- Select the advertising format (text, image, video), then click “Continue.”
- Enter your keywords and select which campaigns will be triggered by those keywords, then click “Continue.”
Types of Google Ads Campaigns
Advertising on Google Ads is a fantastic technique to reach a new audience. The ads are generally inexpensive, but they can be pricey if you’re not careful.
There are three main types of Google Ads Campaigns:
PPC (Pay Per Click) – The ads are displayed when people search for your product or service on Google. This method is often used for brand awareness campaigns and SEO (search engine optimization) strategies.
SEM (Search Engine Marketing) – These ads appear in search results when consumers are searching for keywords related to your business. SEM campaigns are often used for brand awareness as well, but also for lead generation and conversion rate optimization.
A/B testing- This type of campaign lets you test different variations of an ad copy before you decide which one works best. This can help you maximize your results by testing different ads with additional images, headlines, or other elements that might increase conversions.
Google Ads Strategy
Google Ads are very effective at what they do, which is why you see so many results for Google ads when you search for things like “buy a car,” or “sell your house.”
The strategy behind Google Ads is simple: display ads appear on websites when someone searches for those keywords. That way, they can be targeted to users who are interested in that topic.
For example, suppose you wanted to advertise your business as an auto repair shop (or any other type of business) but didn’t think it would be profitable enough to justify spending money on advertisements.
In that case, Google Ads can help you reach potential customers looking for something similar.
Google Ads is the best way to ensure that your product is presented to the right users, in the right way, at the right time. This can be a simple and cost-effective performance improvement since you can utilize Google’s display network and analytics tools to tell you exactly what works and what doesn’t. You can also contact a ecommerce marketing agency to boost your business.