Don’t put all your eggs in one basket– that’s pretty much true when it comes to your marketing budget. 

But, despite using the e-commerce marketing budget on multiple channels and campaigns, sometimes you spend less money than anticipated. So, what do you do with your leftover e-commerce marketing budget? 

Either you use the leftover money to deploy some effective marketing strategies or lose it. Instead of spending money on campaigns that won’t benefit your company, you must allocate the end-of-the-year budget wisely. 

In this guide, we’ll walk you through four innovative ways to spend your leftover marketing budget and stand out from the competitors. 

4 Ways To Make Full Use Of Your Leftover E-Commerce Marketing Budget

1. Revamp Your Website

There’s no denying that your website is the face of your company, so it must be as appealing as possible. You can use the leftover money to add new elements, use eye-catching fonts and user-friendly layouts or update the overall look and feel of your website. 

Redesigning your website can improve the ranking of your site on the SERPs. Moreover, rebranding can drive more traffic to your website and convert audiences to customers. If you don’t know the nitty-gritty of designing a website, we suggest hiring the best company for e-commerce web design in Toronto.

2. Experiment On Digital Ads

Testing new ideas to take your business to the next level isn’t easy, especially if you’re on a shoestring budget. While running your usual ad campaigns, spend a few dollars to create new ads and run them by targeting audiences of different age groups, behaviour, interest and demographics. 

Also, run ads on various social platforms you hardly use, such as LinkedIn and Instagram, with different keywords and analyze the cost-per-click and click-through rate metrics. After all, who knows, your new campaign may become a stepping stone for growth!

3. Invest In New Tools

There’s no shortage of tools when it comes to digital marketing. So, if you’ve been eyeing certain marketing tools, now is the right time to invest in them. 

With the leftover budget, business owners can purchase some tools that will save them time and grow their business. Hotjar, SurveyMonkey, Adobe Photoshop and Adobe Illustrator, Grammarly Premium, and Canva credits are some marketing tools that every business owner must invest in to make their life easier. 

4. Curate Blog Posts 

Want to drive organic traffic to your website? Use your leftover e-commerce marketing budget to curate high-quality blog posts with inbound or backlinks.

Aside from ranking high in the SERPs, blog posts boost online visibility and help brands build strong relationships with their customers and audiences. Also, add a call-to-action (CTA) button in every blog post, as it helps convert traffic into leads. 

Final Words

Not every business is fortunate to have some leftover e-commerce marketing budget. If miraculously you happen to save some dollars, plan and utilize them properly. 

Also, endeavour to create out-of-the-box marketing strategies and experiment with ads to outperform your competitors, even if that feels scary. And if your in-house marketing team isn’t competent enough to design a killer marketing strategy, hiring a professional e-commerce marketing company would be the best bet. 

That’s all for today. So, are you ready to use your unspent dollars and perform better next year?